Magazine

PETacular

63% OF COLORADO SPRINGS ADULTS OWN A PET

PETACULAR MAGAZINE

Coloradans are adventurers and go getters, so it’s no wonder we integrate spunky animals into our everyday and weekend activities, including our publications. PETacular is a full-color quarterly magazine that is available for free on newsstands throughout Colorado Springs.

TOTAL DISTRIBUTION 16,000

  • 317,700 or 63% of Colorado Springs adults own a pet. Of those:
    • 242,100 or 76% own a dog
    • 116,800 or 37% own a cat
    • 64,200 or 20% own other than a dog or cat
      Source: Scarborough R213
  • Colorado Springs invests in pets:
    • Spends $141.5 million on pets annually
    • Spends $553 per household on pets annually (vs. $512 U.S. metro market average)
    • Ranks #72 (top 8%) out of 917 U.S. metro markets on pet expenditures
  • Of the $141.5 million on pet expenditures, Colorado Springs spends:
    • $50.1 million on pet food
    • $41.4 million on vet services
    • $39.1 million on pet purchase, supplies, medicine
    • $11.4 million on pet services
      Source: 2013 Census Bureau and 2013 Bureau of Labor Statistics Consumer Expenditure Survey compiled by EASI and AdMall.com.